The Key to Making Rational Investments

ecent statistics from ICI (Investment Company Institute) reports have pointed out that the level of risk believed acceptable by investorsis likely to rise and fall with the stock market.

Although unsurprising that investment will follow the path of success and lack thereof, rational investments are based more in your own perception of risk.

The extent to which you are willing to assume risk, in pursuit of long-term goals, holds much more sway when considering the sense of an investment, rather than the prevailing trend of any given stock.

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